A visually striking anamorphic out-of-home piece for the launch of the Panorama Mascara under L'Oréal Paris' Voluminous Range.
We developed the full creative concept and 3D animation for the Panorama Mascara launch, designed for out-of-home deployment on one of Bangkok’s busiest digital screens.
The brief called for a film that could stop a moving crowd in a city full of competing visual noise. Working within the constraints of anamorphic production, the animation uses precise depth, lighting, and motion to create a sense of dimension that reads correctly from a single street-level viewpoint.
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