A bold OOH 3D animation for L'Oréal Paris, bringing the Glycolic Bright Exfoliant Peel to life at scale.
We developed the full creative concept and 3D animation for the Glycolic Bright Exfoliant Peel, designed for out-of-home deployment. The brief called for a film that communicated the product’s exfoliating action and brightening results with visual clarity and impact.
Working at the intersection of scientific storytelling and brand aesthetics, the animation uses close-up product reveals and dynamic motion to convey efficacy at a glance, whether on a billboard or a digital screen.
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