A FOOH 3D animation placing the L'Oréal Paris Glycolic Bright Face Serum into the streets of Bangkok, blending product storytelling with real-world environments.
We developed the full creative concept and 3D animation for this faux-out-of-home execution, compositing the Glycolic Bright Face Serum into a Bangkok cityscape with photorealistic precision.
The FOOH format demands seamless integration between the 3D asset and real-world footage. Every reflection, shadow, and surface interaction was crafted to make the product feel genuinely present in the environment.
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